Japan was quite isolated and traditional previous to WW2, in 1960's Modernity and technology was embraced which included westernized ideas into a Japanese aesthetic. They began to use swiss helvetica they also manipulated imagery by putting it vertical instead of horizontal which in relation to swiss modernism in Japan.This created a new style of flat imagery with bright colours combined with mathematical approaches and minimal symbols this can be seen in the works of Gan Hosaya in 1969. Ryuichi Yamashiro in 1965 created a tree poster kept the traditional Japanese style but it also incorporated international influences. He uses Japanese caliagraphy and spacial composition which was influenced by western communication. Yusaku Kamekura in 1964 created the olympics poster which portrayed simplicity and concept it connects to European modernism with flat geometry and symbolism.They also introduced depth in which the closer the object the bigger a clear example of such a design can be see in the works of Katsushika Hokusai in 1849. He also wanted to make a point that graphic design was not in any way inferior to fine art infact he founded the Japan Advertising club and made graphic design as a professional discipline. References: Japanese Design | A website dedicated to Japanese art and design. Run by graphic designer Magdalena Dymańska.. 2015. Japanese Design | A website dedicated to Japanese art and design. Run by graphic designer Magdalena Dymańska.. [ONLINE] Available at: http://japanesedesign.pl. [Accessed 31 January 2015]. Japanese Designs (1902) | The Public Domain Review. 2015. Japanese Designs (1902) | The Public Domain Review. [ONLINE] Available at:http://publicdomainreview.org/collections/japanese-designs-1902/. [Accessed 31 January 2015]. [ONLINE] Available at: http://www.die-neue-sammlung.de/z/nuernberg/sammlung/fgn/japan/hayashi.gif. [Accessed 31 January 2015]. MoMA | The Collection | Ryuichi Yamashiro (Japanese, born 1920). 2015.MoMA | The Collection | Ryuichi Yamashiro (Japanese, born 1920). [ONLINE] Available at: http://www.moma.org/collection/artist.php?artist_id=6487. [Accessed 31 January 2015]. |
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AuthorDylan Spiteri Archives
December 2015
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